The Design Museum gave Karmarama a brief to sell ageing as a positive thing.

Idea:
A bookcase containing dozens of books all written by the same imaginary author - someone in later life, with years of experience behind them. But this isn’t a business guru, a politician or a sports star. It’s an ordinary person, expert in the ordinary things of life. The title of each book addresses a specific subject: What to Say to People at Funerals, Heartbreak Vol. I & II, Identifying Bullshit, Bouncing Back from the Clap. Together they represent the ever-growing library of wisdom that we all carry around inside us.

It became an actual exhibit in the museum, and it’s currently still touring the world. Last we heard it was in Taiwan.

Feature 1

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Feature 2

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Feature 3

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