Ahead of the 2024 Euros, LADbible teamed up with Budweiser to create a special episode of their popular YouTube format ‘Agree to Disagree’, where we asked 3 England internationals - Luke Shaw, Jarod Bowen and Jordan Pickford - some tough, and comment-sparking questions, and ask them whether they agree, or disagree, using a bottle of Bud.
We were able to show an authentic and fun side to three of the nation’s heroes and get them to answer the questions that were on fans’ minds. We amplified the hero content with cut-downs of the most controversial answers across LADbible’s channels, kickstarting a national moment of optimism with positive views and comments flooding in.