Ad agencies love sending Christmas cards in the festive season.

So for Christmas 2021, while at Digitas, we made digital stickers that satirised the most famous sticker that year: the NHS COVID vaccination sticker.

We wanted to spread a bit of Christmas cheer (and nothing else). But not outdated Dickensian clichés – stuff we can actually relate to. Like eating chocolate for breakfast, playing Michael Bublé on repeat, and adults arguing over kids’ board games.

We submitted them for iMessage, and Apple approved them! They were sent thousands of times over the festive period.