Honda wanted to celebrate their role in making the power units for Red Bull’s rise to F1 glory.
Juxtaposed with the chaotic energy and noise of an F1 car at full throttle, the film shows the quiet, meticulous Japanese work that goes on behind the scenes to create a Honda power unit. A visual world of ‘fire & ice’.
“The calm that builds the storm”
TV & VoD. Created at Leo Burnett, London. Directed by Radical Friend at Partizan.