We created an exhibit for the Design Museum that featured on the front cover of Creative Review. Should’ve retired early.

To coincide with the DM’s ‘New Old’ exhibition, Creative Review set London ad agencies a challenge to rebrand ageing as a positive thing.

They asked for a poster, we gave them a bookcase. A real bookcase full of books by the same (imaginary) author, with titles reflecting the wisdom acquired over a lifetime. Like

“What to Say to People at Funerals”, “Heartbreak” (Volumes I & II!), “Identifying Bullshit”, and “Bouncing Back from the Clap”.

Creative Review covered the piece with a nice big write-up.

They even used it for the front cover!

Currently still touring the world with the exhibition, the last we heard it was in Taiwan!