Football fans also love gaming. So for this Puma football boot campaign we merged both worlds.

Using Antoine Greizmann, Sergio Augero, Romelu Lukaku and Luis Suarez, we created a film that captured different elements of gaming in-keeping with each player’s personality.

We used an overblown American voiceover, taking the piss the seriousness of other brands in the sports category.

We hosted a huge launch event at Wapping Power Station with all of the PUMA athletes and art-directed these Instagram posts.

SS18

As part of the campaign to promote Puma’s new training range, we created a series of Instagram posts that used the medium to full effect while injecting a bit of player personality and humour into it with dodgy graphics and bad neon line drawings.

We even managed to sneak Connor’s Insta handle in there.

AW18

We art directed a stills shoot for the Autumn Winter training wear campaign that focused on the dark winter months, where the best are working no matter what the weather.